LEE HEMP CBD PRODUCTS
eCommerce Platform Change
+ Branded Photography
Lee Hemp initially reached out having issues with their WooCommerce WordPress site. The site was hard to update and they continually ran into technical issues. We suggested a switch to the intuitive and user-friendly Shopify platform. The change ensured that the Shopify site matched the original WordPress layout, with an update to the brand colors as we went. This project also morphed into the creation of some beautiful product and brand photography for Lee Hemp that they will be able to use on the website and across social.
PROBLEM + SOLUTION
The main problem for Lee Hemp was the difficulty of the WooCommerce / WordPress platform. It was causing issues with plugins needing to be updated, general difficulties adding and editing products on the site, and extremely slow load times. Typically, Shopify is a much more user-friendly solution for clients and sites can be moved to that platform easily. As we moved through the process, we also had the opportunity to create a more consistent look for the product and branded imagery with a lifestyle photoshoot of Lee Hemp’s products.
Moved site from WooCommerce to Shopify platform
Updated brand colors
Generated keyword report for SEO
Made basic SEO improvements to the site
Created collection of branded lifestyle images
Created consistent set of product photography
“Her work has taken SO much stress out of my job! Our website looks 150% better than it did, and our users love it and noticed the improvements right away! There are people with half her knowledge, working at double her prices. I cannot recommend [Ess Effect] enough!”
Hannah Beckett, Lee Hemp