Website in a
Weekend
A WORKSHOP FOR SOLOPRENEURS AND SMALL BUSINESSES
February 3rd and 4th, 2024
Location: Sky Oro in the Cannery District, Bozeman
Times: Saturday 9am – 4pm + Sunday 9am – 1pm
A WORKSHOP FOR SOLOPRENEURS AND SMALL BUSINESSES
Are you stuck on launching a website?
Do you feel intimidated by the technical aspects?
Are you not ready (or interested) in hiring out a full web design (due to budget constraints or other hesitations)?
Have you been wanting to DIY your site but realize you're craving expert guidance?
ABOUT THE WORKSHOP
This workshop has been created for entrepreneurs who are either at the start of their online journey or who have a placeholder website live* because they wanted to have ‘something up’ (but who think often about how much they need to go back and do it better).
*The website platforms that can be used for this workshop are WordPress, Squarespace, and Shopify. If you’re already on a different platform and you’re interested in this workshop, book a call with me to discuss. We may be able to sort it out.
The workshop has been designed to walk you through the important (and sometimes confusing) setup, keywords, content, and design in a guided way that lets you leave the workshop with 5 live pages you’re excited to share with your audience. (As well as a site that will get you showing up on Google and is ready for email list building!) The goal is to empower YOU with ownership of your site.
To keep this workshop small enough to provide hands-on support to every attendee, the workshop is capped at six participants.
WHAT TO EXPECT
Pre-work
Questionnaire
30-minute status call
Content template to fill out
Brand (logos + colors + fonts)*
Saturday, Feb 3rd 9 AM – 4 PM
Group introductions + light breakfast
Keyword research session
Website and email setup
Mini mood board session
Theme selection and image curation
Lunch break + ergonomic stretch session
Adding content (from the prework) and images to the layout
Group review of the progress to wrap the day
Sunday, Feb 4th 9 AM – 1 PM
Goal setting + light breakfast
Email capture automation
Action items from previous day’s review
Theme customizations
Website shareouts!
*For a successful weekend, we expect participants to have a defined brand ready at the time of the workshop. If you are in need of this piece, we are offering an exclusive Mini Brand in a Day add-on with Gossack Creative – details below.
LEAVE THE WORKSHOP WITH
5 live, customized pages
Email list automation
Best keywords to get you ranking on Google
Up to 10 stock images curated for your site
3 hours of post-workshop custom support
Hello, I’m Sonia
I dreamed up this workshop because I consistently see entrepreneurs stuck (sometimes for years) on taking the steps to get websites they are excited about out into the world. I wanted to provide a more financially accessible option to get hands-on support, expertise and guidance to create a website they feel ownership of and one that will serve their audiences well.
My mission with this workshop is to empower small business owners to do the damn thing and feel supported through any hesitations of setting up and designing their site and confident with their site moving forward, from how it’s showing up online to making future changes.
Over the past 6 years building websites, I have leveraged my degree in graphic design and my decade in the tech industry (including my user experience expertise) to create sites that combine form and function. Data supports that the look and feel of sites has a significant impact on user’s impression of the business (and their interest in engaging), but clear workflows, strong calls to action and SEO best practices are equally important. This workshop is designed to draw on my years of expertise to support you in both of these areas.
Exclusive Mini
Brand in a Day
INCLUDES:
- Preliminary Client Questionnaire
- One Exclusive Design Day with Serena
- Creative Alignment Call
- 2 Logo Marks: Icon & Wordmark
- Mini Font System
- Color Palette
- Mini Brand Guide
YOUR BRAND SETS THE TONE OF YOUR SITE
Because a defined brand is so important for creating a website that looks polished and professional, we’ve partnered with Gossack Creative to offer you a powerful yet compact way to get this critical piece created prior to the workshop. If you’ve already got your brand, we’re excited to see it; if you need a compelling brand, this add-on is the perfect option.
MINI BRAND IN A DAY ADD-ON – $1800
In this exclusive VIP Day, Serena Gossack Creative will explore your unique brand style and present your exclusive look and feeling to the world through a minimal yet powerful brand suite to kick-start your online presence and reignite your passion and confidence in your business.
3 SPOTS AVAILABLE
Must be booked by Jan 12th, 2024
INCLUDES:
- Preliminary Client Questionnaire
- One Exclusive Design Day with Serena
- Creative Alignment Call
- 2 Logo Marks: Icon & Wordmark
- Mini Font System
- Color Palette
- Mini Brand Guide
FREQUENTLY ASKED QUESTIONS
What website platforms can be used for this workshop?
Squarespace is the preferred platform, but WordPress and Shopify are also acceptable options for this workshop.
Should I make sure I've purchased the domain and hosting ahead of time?
If you have your domain and hosting already, that’s fine and we will discuss those on the preliminary call. If you haven’t purchased anything for your website yet, please hold off until our 30-minute status call! Part of our goal is to help you set up the domain and hosting as efficiently as possible so we will guide you through that part of the process.
What if I don't get the website done by the end of the weekend?
The three hours of post-workshop custom support are included to make sure you have access to one-on-one help if there are any outstanding details that need to be taken care of to finish getting your site live.
Ready to book?
Not sure whether this workshop is what you’re looking for? We get it! There are a lot of details to consider. Hop on a call and and let’s talk it through.
